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As you are building an audience…
How do you build that connection that will lead them to know like and trust you – so then they will buy from you?
I see so many people trying to build an audience online, but they are doing it the wrong way. They are leading with hype… or just copying and pasting.. or worst it’s all “Buy My Stuff” posts. Read more to learn how to engage with an audience online and build connections at the same time.
Focus on Your Own Personal Branding
Be the best version of YOU! – You will attract people who are in alignment with what you stand for and what your message is. Share your values, your dreams, what you believe it. Share what makes you laugh, what makes you cry, what makes you angry.
Use Authentic Storytelling
People hate being sold, but they love hearing stories. Think about how you can tell the story behind your business and products.
What makes you different?
Why do you use these products?
How do they make you feel?
Your ideal person is someone who is just a few steps behind you.
How to Engage with Your Audience Online
Building connections online is like crafting a digital friendship quilt – it takes time, care, and a dash of creativity. Here’s your guide on how to engage with your audience and weave those meaningful connections:
1. Authenticity Rules:
- Be yourself! Authenticity builds trust and resonates with your audience. Share your genuine thoughts, experiences, and quirks. Let your unique personality shine through.
2. Listen and Respond:
- Pay attention to what your audience is saying. Respond to comments, messages, and feedback. Show them that their thoughts matter and that you’re genuinely interested in their perspectives.
3. Create Valuable Content:
- Share content that adds value to your audience’s lives. Whether it’s informative, entertaining, or inspiring, make sure it aligns with their interests and needs. Quality content is the glue that keeps your audience coming back.
4. Spark Conversations:
- Pose questions, initiate polls, or start discussions. Encourage your audience to share their thoughts and experiences. A thriving community is built on active, two-way conversations.
5. Embrace Visual Storytelling:
- Humans are visual creatures. Use images, videos, and graphics to tell your story. Visual content grabs attention and helps convey your message more effectively.
6. Consistent Presence:
- Be consistently present across your platforms. Regular updates and posts keep you on your audience’s radar. It’s like the friendly wave from a neighbor – familiar and comforting.
7. Share Behind-the-Scenes:
- Let your audience peek behind the curtain. Share behind-the-scenes glimpses of your life, work, or creative process. This builds a sense of connection and familiarity.
8. Create Community Spaces:
- Foster a sense of community by creating groups or forums where your audience can connect with each other. It’s like hosting a virtual gathering space for like-minded individuals.
9. Acknowledge Milestones:
- Celebrate your audience’s milestones and achievements. Whether it’s hitting a follower milestone or a personal accomplishment, acknowledging and celebrating together strengthens the bond.
10. Be Responsive:
- Respond promptly to messages and comments. Your audience will appreciate the genuine interaction, and it shows that you value their time and engagement.
11. Show Gratitude:
- Express gratitude for your audience’s support. A simple thank you goes a long way. Let them know you appreciate their presence and contributions.
12. Stay Humble:
- Remember where you started and stay humble. Your audience is the heartbeat of your online presence. Treat them with respect and kindness.
Building connections online is an ongoing journey. It’s about cultivating a community that feels seen, heard, and valued. So, grab your digital thread, weave those connections, and watch your online quilt of friendships grow!
Attraction Marketing to Engage with Audience Online
Attraction Marketing is all about how to attract your ideal customer to you – by giving them what they are already looking for.
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How to Build an Audience Online To Build Connections
Listen to learn different ways you can do that across social media!
22 Ways to Make Extra Money Online
Live Video You need To Stand Out
Four Types of Video You Should Be Making
How to Create 10 Pieces of Content from one Video
How to Create Evergreen Content
Ready to have clients and customers reaching out to you?
Join our Attraction Marketing Bootcamp to learn in 5 Days how you can become a MAGNET to your ideal customer!
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