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Ever feel like your products and services are for EVERYONE?
You know there are so many people you can help… but SHOULD you be talking to everyone?
isn’t that what we were told?
I know when I started with my health and wellness network marketing business, my upline told me:
“You should talk to everyone! Everyone has skin!”
But one thing I have learned in the online space is this…
If you are talking to everyone… no one will listen.
The way to really stick out is to be KNOWN for one thing!
How is that even possible?
How to Find Your Niche?
One book that I really loved was Find Your Why by Simon Sinek. This book really breaks down how to discover how your OWN story leads you to how you can stand out and really impact those around you.
A few things in my own story are:
I struggled with gestational diabetes and was able to manage it naturally
I have a genetic disease that only affects boys in my family, so I tried to sway for a girl.
I built an income all online while being an introvert and living 1000 miles away from my family (AKA no parties).
These events in my own story allow me to be authentic to who I am and WHO I can help the most! Usually people who are just a few steps behind you are who you are here to serve.
So that’s my ideal client, customer, avatar! An earlier version of me… and the same would go for you!
Success is really more about being consistent and focused on ONE outcome and one person who you can help.
Learn how you can NICHE down and make more money online:
Niching down online can indeed be a game-changer for increasing both your income and views. Here’s a step-by-step guide to help you strategically niche down and thrive:
1. Identify Your Passions and Expertise:
- Start by listing your passions and areas of expertise. What topics could you talk about or create content around for hours? Identifying your strengths is the first step towards finding your niche.
2. Research Market Demand:
- Investigate the demand for topics within your areas of interest. Utilize tools like Google Trends, keyword research, and social media insights to understand what people are actively searching for.
3. Define Your Audience:
- Clearly define your target audience. Who are you creating content for? Knowing your audience allows you to tailor your content to their specific needs and preferences.
4. Assess Competition:
- Analyze the competition within your potential niche. Look for gaps or underserved areas where you can bring a unique perspective or offer something different.
5. Narrow Down Your Niche:
- Drill down into a specific niche within your broader interests. For example, if you’re passionate about fitness, you might specialize in high-intensity interval training (HIIT) for busy professionals.
6. Be Specific and Unique:
- Be specific about what sets your content apart. What unique angle, perspective, or value can you bring to your niche? Differentiating yourself attracts a more dedicated audience.
7. Focus on Problem Solving:
- Identify problems or challenges your audience faces within your niche. Tailor your content to address these issues and provide practical solutions.
8. Test and Iterate:
- Begin creating content within your narrowed-down niche. Pay attention to audience engagement, views, and feedback. Use this data to refine and adjust your approach.
9. Build Authority:
- Position yourself as an authority in your niche by consistently delivering high-quality, valuable content. This builds trust with your audience and attracts more views over time.
10. Monetization Strategies:
– Explore various monetization strategies within your niche. This could include affiliate marketing, sponsored content, creating and selling products, offering services, or even building a community.
11. Optimize SEO:
– Implement strong SEO practices within your niche. Use relevant keywords, optimize titles and descriptions, and focus on creating content that addresses specific search queries.
12. Engage with Your Audience:
– Foster engagement by responding to comments, asking questions, and actively participating in your community. A highly engaged audience is more likely to share your content, increasing your views.
13. Diversify Platforms:
– Diversify your online presence by exploring multiple platforms within your niche. Whether it’s a blog, YouTube channel, podcast, or social media, consider where your audience is most active.
14. Track Analytics:
– Regularly monitor analytics to understand what type of content resonates the most with your audience. Use this data to refine your content strategy and focus on what works.
By niching down strategically, you not only attract a more dedicated audience but also position yourself for more lucrative monetization opportunities. It’s all about finding that sweet spot where your passion meets market demand.
Listen to the Family Hustle Podcast:
Live Video You need To Stand Out
Four Types of Video You Should Be Making
How to Create 10 Pieces of Content from one Video
Why a Dream Board is Critical for Long Term Success
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